LEVEL UP YOUR INSTAGRAM GAME
Manu Muraro’s Instagram account (@yoursocialteam) resembles a confetti party that you’re just begging to get an invite to.
STORY: Muriel Vega
Previously King of Pops’ marketing director, the Inman Park resident fell into the social media industry almost by accident. After seeking flexibility as a new mom, she started signing social media management clients to take advantage of her past experience. Shortly after, she hosted her first social media workshop, and it sold out in record time—instantly, she knew she had a great venture on her hands.
“At that point, I realized there was definitely a need for training, as well as expertise, regarding Instagram for business,” says Muraro. “Since then, my mission has been helping brands leverage Instagram for their businesses while providing great value and entertainment for their publics.”
That’s when Your Social Team came about, and Muraro started holding social media training workshops with a focus on Instagram for entrepreneurs and social media managers. Some of her most popular classes are “Beating the Algorithm,” “All About Influencer Marketing,” “Instagram Stories Bootcamp” and “Phone Photography for Instagram.”
Muraro’s workshops, she says, are not only for those responsible for social media, but also for those in charge of hiring an agency or businesses to outsource their social media management.
“It’s important for not only the person actually doing the day-to-day to understand how the platforms work, but also the person doing the hiring, so you know what you’re getting and what you’re able to manage,” says Muraro. “My classes are all levels, and I always make sure I give more background to people who are beginners.”
While most classes are taught by Muraro at Switchyards Downtown Club, where her pink, confetti themed office is located, she brings in guest teachers for certain classes and travels around town for corporate training as well. This year Jamestown Properties brought on Muraro to offer a social media curriculum to all its business tenants from Ponce City Market and Westside Provisions.
“I have seen people improve their feeds immensely after attending multiple classes, and that’s super rewarding to me,” says Muraro. In the last year, Your Social Team has hosted more than 50 classes. All upcoming dates can be found on her Instagram.
3 TIPS FOR A ROCKING INSTAGRAM ACCOUNT
Muraro gives a sneak peek into how you can up your Instagram game as a business with these essential tips:
1. See your feed as your new website. “This is what I call ‘The Last 12’: Any time you look at your feed, your 12 latest posts (give or take) should communicate and represent all of your brand,” says Muraro.
2. Set up your Instagram highlights to be a version of the menu of your website. “You want to make sure any visitor can find information about your brand, services or products, location and hours very easily when they look you up,” says Muraro.
3. Stop obsessing about the number of followers. “What matters is how well your content represents your brand and if that’s helping you get business,” says Muraro. “It’s better to have fewer followers who care about your content and engage than to have thousands of followers who are not your potential customers.”