THE GREAT RACE
ANNUAL 5K CELEBRATES GIRL POWER
STORY: Claire Ruhlin
Now in its fourth year, the annual Cupcake Run 5K kicks off at 7 a.m. Mar. 24 in Piedmont Park. Produced by Chocolate Cupcake in partnership with Global Races and Events, the event has become a tradition for participants from Georgia and beyond, and a sweet celebration of girls that also raises awareness of the impact of childhood obesity.
“The Cupcake Run was initially designed to attract a wider audience to Chocolate Cupcake, a lifestyle brand targeting tweens that honors girls through books, clothing and live events,” says founder Lynda Osborne. But the run “grew into its own force, attracting an audience of not only girls and their moms, but also dads, friends and family members.” Osborne started Chocolate Cupcake to empower young females and extol their diversity, potential and character, and the Cupcake Run checks all of those boxes as well. Registration includes a race T-shirt and customized finisher medal. The morning includes yoga, vendors, a live DJ and, of course, free cupcakes for anyone who completes the race.
“I think people are attracted to the run because it represents girlhood, sisterhood, friendship and family,” says Osborne. “I also think our attendees appreciate the opportunity to gather together for an experience in the name of health, fitness and fun. And the sweet reward at the finish line doesn’t hurt!”