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LatestOpenings & Arrivals
Home›Latest›AFFORDABLE STYLE

AFFORDABLE STYLE

By 17thSouth
September 28, 2017
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Vernacular opens in Virginia-Highland

An Ohio-based women’s boutique company has opened its first Atlanta store in Virginia-Highland, a favorite neighborhood of shoppers. Founded in 2013, the womens wear and lifestyle brand Vernacular seeks to bring together approachable fashion that won’t break the bank, incorporating East Coast and West Coast styles. Husband-and-wife team Kris Konieczko and Chelsea Cabot started the business immediately after graduating from college and now own four locations, including the newest one. After a buying trip to the city, the couple fell in love with the neighborhood, especially during the annual Summerfest. They checked out spaces in retail-popular Ponce City Market, Westside Provisions and Inman Park, but none matched the connection they had with Virginia-Highland. The Atlanta store is their most open, light-filled space, located next to Cacao Cafe. They incorporated the aesthetic they learned from previous stores into this location, including custom shelves made by Kris. The items carried in the boutique were carefully selected by the pair. “The brands we source for our stores have to offer a unique take on their products and keep value and quality at the top of their agenda,” says Cabot. All items are priced under $100, including the private label apparel, so shoppers can be sure of their value. Most jewelry is made in the United States by independent makers. In addition, Vernacular carries gifts and home decor from recognizable brands like Voluspa and Sugarfina as well as books, stationery and apothecary items that they’ve discovered on their travels.

shopvernacular.com

STORY: Caroline Eubanks
Photo: Chelsea Cabot

TagsAFFORDABLE STYLEgifts and home decorKris Konieczko and Chelsea CabotOhio-based women’s boutique companyPhoto: Chelsea Cabotretail-popular Ponce City MarketSTORY: Caroline EubanksVernacularVernacular opens in Virginia-HighlandVoluspa and SugarfinaWestside Provisions and Inman Parkwomens wear and lifestyle brand Vernacular
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In the heart of Atlanta,17th South magazine reaches active, exploration-minded residents ages 24-65 who want to experience the best the area has to offer, through stories and features on individuals and businesses they can relate to in their direct communities. We feature of-the-moment and hidden gem restaurants, beautiful private homes, philanthropy, arts and cultural offerings, and the trendsetters and tastemakers who are making it happen!
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