Serena & Lily to open at Westside Provisions District
Atlanta’s Westside just got a bit more stylish. Sausalito, California-based home and lifestyle brand Serena & Lily is touching down in the space formerly held by Star Provisions in the Westside Provisions District. The brainchild of Serena Dugan and Lily Kanter, the brand’s design-centric pieces serve up a breezy, beach-inspired flair without being over the top or kitschy in the form of furniture, rugs, lighting, original artwork, upholstery, outdoor wares, accessories and more. In a decidedly saturated market, they’ve managed not only to stand out, but to thrive, thanks in part to their commitment to quality pieces, original textiles and an eye for both color and pattern.
Launched in 2003 as an online-only retailer, Serena & Lily began opening brick-and-mortar outposts back in 2013. The Atlanta location, its sixth, is slated to open toward the end of this year. As with its other stores in locales such as San Francisco, Los Angeles and Hamptons Beach, the more than 3,000-square-foot outlet will have style vignettes so shoppers can see different pieces in action, expert on-hand consultants to dish out style and design advice, and a workspace for you and your own designers to brainstorm and collab.
STORY: Caroline Cox